Le Jockey Tricolore

Overview

Le Jockey Tricolore is a French DJ collective offering musical animation across weddings, corporate events, and private parties. The original logo, a detailed vinyl record with curved script and a small turntable arm, didn’t hold up at small sizes and felt dated against modern event-industry branding. I led a full rebrand of the mark while keeping the name and tricolore identity intact.

Before & After

The old mark was a flat circular badge with thin script lettering that became unreadable below ~80px. The redesigned mark is a monogram, a stylized “d” fused with a vinyl record and a headphones arc, paired with a clean sans-serif wordmark that stacks or sits inline.

Design Goals

• Scalable: mark must read clearly from favicon up to signage
• Recognizable: retain the French navy + red tricolore palette
• Modern: drop the script and ornate vinyl detail for bold geometric shapes
• Flexible: symbol works standalone on dark or light backgrounds

The Mark

The new symbol integrates three ideas into one shape:

• A vinyl record (navy disc with central red label)
• A lowercase “d” for “DJ,” built from the negative space and the red accent
• A headphones arc sweeping around the right side in red

Removing the circular script tag freed the composition to breathe and work as a standalone icon (avatar, favicon, app tile) without losing brand recognition.

Typography

The old script was replaced with a modern geometric sans-serif wordmark set in two lines (“Le Jockey / Tricolore”) for balanced stacking. Inline horizontal lockups are also available for wide formats like website headers and event banners.

Deliverables

• Primary logo (horizontal and stacked lockups)
• Standalone symbol / app icon / favicon
• Color system built on the French tricolore (navy #0B2545, red #C8102E)
• Typography guidelines
• Website banner and social assets

What I Learned

Rebranding an established local business means respecting what customers already recognize. The tricolore palette and the vinyl cue stayed; everything ornamental went. The result is a mark that survives at 16px and still feels premium on a stage backdrop.