Locavore

Overview

Locavore is a startup project built around a dual offering: a mobile application that helps users locate and explore local food markets in France, and a media arm that produces engaging content around local consumption, producers, and seasonality.

The project was developed end-to-end as a business plan with two co-founders from Junior ISEP, covering product, brand, financials, legal structure, and a 1/5/10 year roadmap.

My Role

As the technical and design lead of the founding team, I was in charge of:

• Brand identity: logo, color palette (deep market green), and typography
• UI/UX design: app screens for market discovery, merchant profiles, smart shopping list, in-app messaging, and cart
• Product architecture: defining the freemium model for both consumers and merchants
• Business plan document: layout and visual design of the deck

The Product

For consumers

• Geolocation of nearby markets with detailed merchant info (hours, stalls, specialties)
• Advanced search filters (organic, regional specialties, promotions)
• Smart shopping list that auto-suggests matching markets and stands
• Pre-ordering and pickup
• Ad-free premium subscription at 2,99 €/month

For merchants

• A digital storefront with a freemium model
• Paid boost for product highlighting
• Order management and a back-office dashboard with sales analytics

The media

A content layer published on Instagram, podcasts, and longer-form documentaries, designed to humanize merchants and educate the public on local consumption, both as a brand-awareness lever and a standalone editorial product.

Positioning

The competitive analysis placed Locavore in the local + highly digitalized quadrant (distinct from Too Good To Go (anti-waste only), La Ruche Qui Dit Oui (subscription baskets), Phenix, and generic mapping tools) by combining geolocation, communication, stock management, and a fluid UX in a single platform.

Vision

• Year 1: 300+ markets in Île-de-France, 10 000 active users, weekly Instagram videos
• Year 5: full French coverage (99 % of markets), 20 000 regular users, 2 000 merchants, online reservation, merchant back-office dashboard
• Year 10: international expansion to neighbouring countries plus India and South America, 400 000 users, 50 000 merchants, Locavore Productions as a recognized storytelling brand around agriculture and local consumption

What I Learned

• Translating a societal mission (relocalizing consumption, supporting short circuits) into a coherent product and brand
• Structuring a full business plan: positioning, founders, forecasts, legal/fiscal/administrative setup (SAS), and long-term vision
• Designing an interface that needs to feel both warm (markets, terroir) and modern (geolocation, smart features) at once